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Google And Virtual Reality

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Google And Virtual Reality

After the release of Google Cardboard, Google is getting ready to take virtual reality even more seriously, with a new division dedicated to virtual reality being created. The fact that huge names like Google and Facebook are giving a lot of attention to virtual reality shows that the technology holds a lot of promise. Even Microsoft can be included, although the company’s focus is on augmented reality rather than virtual reality.

With Android for tablets and smart-phones, Google has experienced great success, with Android becoming the world’s most popular operating system. Advertising opportunities reached sky-high levels for Google, due to the increase in users of tablets and smart-phones. One of the points to be noted about Google’s approach to virtual reality is that of economy. While the headsets from Facebook and Microsoft are very much well-awaited, high-end products, they are by no means cheap, with Oculus announcing that the Rift would cost $599, and Microsoft’s Hololens coming with a price tag of about $3000. Compare this to Google Cardboard’s mere $5!

Even if Google Cardboard may not be able to boast of high-end features like the Oculus Rift, the fact remains that it is an extremely economical option. All one needs to have a ‘Google Cardboard virtual reality experience’ is a simple $5 headset and the smart-phone that they are already carrying in their pocket – just look at the simplicity and economy involved! In fact, the Google Cardboard headset’s extremely low price has led to companies giving them away for the promotion of their VR content. For example, The New York Times recently gave 1.3 million Google Cardboard units to their subscribers in order to promote their VR content. It is easy to see that the simplicity and economy of the Google Cardboard headset has led to virtual reality reaching huge numbers of people who had never experienced the technology before.

While high-end headsets may deliver a much better virtual reality experience, they may never have been able to reach an audience as large as what Google Cardboard was able to reach. However, what is to be noted is that, this achievement of Google Cardboard – of being able to reach a large number of people – can end up benefitting high-end, expensive virtual reality headsets, as it has helped enormously towards creating (or reviving) an interest in virtual reality among many people. In fact, Google may not have the intention of restricting itself to economy mode in the virtual reality headset department – one may see the release of a high-end headset from Google with technology from Magic Leap.

It is easy to see that virtual reality is a technology that simply cannot be ignored, and it is all set to create a revolution that will affect many fields like medicine, real estate, advertising etc. You can even use virtual reality as a tool for growing your business, with the help of a reputed virtual reality company. The right virtual reality company can help towards taking your business to new heights by delivering the best results right from virtual reality knowledge transfer solutions and advanced visualization to 360 videography.

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  • Guest
    GJ Grakowski Monday, 11 April 2016

    Have avatars been extracted from the Virtual Reality of the future? When the movie "Avatar" came out, it seemed like a major use of VR would be global interaction of people/avatars, but now it seems like the emphasis is on a more passive use, i.e., people sitting in a theater watching, but not communicating.

  • Hijas Moosa
    Hijas Moosa Monday, 18 April 2016

    That's a great question! In the near future, one of the most important applications of virtual reality is going to be the use of digital avatars for interacting 'face-to-face' with others who may be cities or continents away from you. In fact, at the Facebook F8 Developer Conference held recently, Facebook CTO Mike Schroepfer had showed a social VR experience demo in which how virtual reality could be used for interaction between digital avatars was illustrated. This application of virtual reality can be used for interacting not only with friends and family, but also for work-related purposes like interacting with team-members, attending meetings, holding interviews etc. Looking at the pace at which virtual reality is developing, very soon you may not have to leave the comfort of your home for socializing with friends, but leave it to your digital avatar!

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