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Virtual Reality As A Powerful Marketing Tool

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Since the introduction of 360-video on Facebook and YouTube, and companies like Samsung, Google and Microsoft releasing VR hardware devices, virtual reality has been receiving a lot of attention from marketers who now understand how useful the technology can be as a tool for connecting with consumers. What was previously associated mostly with videogames is now being seen as an immensely powerful tool for marketing.

With the smart-phone becoming a very common device, and a device through which one can experience VR, virtual reality has now become a very accessible technology. It is this accessibility that is making sure that virtual reality is seeing increasing use by brands and businesses for marketing. Brands are seeing the great potential of virtual reality as a marketing tool which can be used for better interaction between consumer and brand. It can also be used for experiencing a service/product before buying it.

The major benefit of using virtual reality as a marketing tool is its ability to build deep emotional connections between consumers and a brand/product/service. While social media has been a very useful marketing tool for building such bonds, virtual reality has the potential to build even stronger emotional bonds. Another motivation for brands to adopt virtual reality as a marketing tool is the fact that 360 degree virtual reality experiences are now supported by YouTube and Facebook. Such accessibility is a great boon for marketers.

Google has launched Google Cardboard – all that one needs to do is to insert their smart-phone into it for experiencing virtual reality. While videogames were assumed to be the major of virtual reality application, marketers are now aware of the technology’s immense potential for building strong bonds with users. Experiences which are fun, engaging and leave a deep impact can be delivered using virtual reality – experiences that are not easily forgotten.

The obstacles in the way of VR accessibility are clearing away with the arrival of devices like Google Cardboard and Samsung Gear VR. The fact that virtual reality has become much more affordable means that it is not ‘exclusive’ but has become a mainstream technology. With the technology advancing by leaps and bounds, we will see the increased use of virtual reality as a marketing tool by brands. Brands which have used VR for brand leverage include the vehicle manufacturer, Mini, and GE.

As you can see, virtual reality can be an extremely useful tool for business. Hiring the services of a reputed virtual reality company can contribute tremendously towards building your brand and growing your business. Before hiring the services of a virtual reality company, do check whether they have an experienced and skilled team in place so as to give you the best results – right from 360 videography and virtual reality knowledge transfer solutions to 3D immersive visualisation solutions.

It is the combination of virtual reality and the right virtual reality company that can make a great difference for your business. By adopting virtual reality at an early stage, brands and businesses can not only build stronger bonds with consumers, but can also gain an edge over the competition.

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Guest Friday, 26 February 2021